Seeking to empower eCommerce businesses on its platform, TikTok has released a fresh, comprehensive guide aimed at both budding and seasoned brands, outlining the essentials for a successful ad campaign on the app.
Titled TikTok Fundamentals for Small Business: The E-Commerce Starter Guide, this handbook emphasizes the immense sales opportunities waiting for brands on TikTok. As the digital marketplace becomes increasingly crowded, finding customers can be a challenge.
Yet, TikTok assures businesses that a substantial portion of their next clientele is actively shopping on the app. This guide provides a roadmap to discover and engage with these potential buyers, amplifying online sales.
TikTok’s vibrant ecosystem has redefined social commerce. The thrill of virality can translate into unprecedented demand for a product, with half of the app’s user base being receptive to direct purchases on the platform.
An astounding amount of content consumption occurs daily, equivalent to the duration of a film, making TikTok a goldmine for brands and marketers desiring to elevate sales and connect with untapped demographics.
Supporting these claims, TikTok’s research indicates a high level of user engagement and action-taking, post-video viewing. A significant 92% of its global users get influenced by TikTok videos, while a third admit to buying a product after spotting it on the app.
With this new guide, TikTok is not just offering a blueprint for eCommerce success but also cementing its position as a vital platform for digital sales. Brands should consider leveraging TikTok’s dynamic environment and ready-to-buy audience for an eCommerce strategy that’s both engaging and profitable.