According to the results of the 2022 Reddit Recap, 2022 was another successful year for user participation. Users of the platform voted on the top ad campaigns in 2022.
Great Examples of Reddit Ad Campaigns
noosa Yoghurt (Category: Consumer Packaged Goods “CPG”)
noosa Yoghurt ad campaign results: 49% Brand Recall | 30% Brand Favorability | 39% Purchase Intent | 50B+ Monthly Views.
MINI (Category: Automotive)
MINI ad campaign results: 1.6K Comments | 35 Awards.
Belvedere Museum (Category: Media & Entertainment)
Belvedere Museum ad campaign results: 73% Low CPM vs. Others | 36% Traffic Increase | 277% Higher Traffic.
Adobe (Category: Tech)
Adobe ad campaign results: 3x Conversion Rate | 110% CTR | 40% Higher CTR for Promoted Posts | 14% Lower CPC.
Discover (Category: Finance)
Discover ad campaign results: 111% CTR | 256% Higher Mobile CTR | 22% Lower CPC.
adidas (Category: Retail)
adidas ad campaign results: 34% Brand Lift | 31% Brand Awareness | 27% Purchase Intent.
Adrenaline (Category: Travel)
Adrenaline ad campaign results: 50% Lower CPMS | 58% Lower CPCs | 63% Lower CPMs | 10% Efficient Clicks.