Free streaming platform, Tubi, introduces its new AI-assisted recommendation feature, RabbitAI, aiming to refine content suggestions for its audience. Unlike traditional keyword-based searches, this conversational AI lets users interact and receive movie or show recommendations much like asking a friend, according to Blake Bassett, Tubi’s Senior Director of Product.
Found currently in its beta version on Tubi’s iOS mobile application, this initiative hopes to make navigation through its extensive library, comprising over 200,000 titles, more user-centric. Beyond merely guiding viewers to desired content, RabbitAI is strategized to deepen Tubi’s understanding of viewer preferences. By logging user search queries, Tubi anticipates refining its content metadata, potentially leading to the creation of niche “microgenres” for more targeted content delivery. Such detailed categorization might reshape future advertising strategies, enhancing the relevance of ads based on this enriched content comprehension.
In the competitive streaming landscape, innovation like RabbitAI demonstrates Tubi’s commitment to improving user experience. Integrating AI can transform not only content discovery but can set new standards for personalized digital experiences.
In an era where content is abundant, platforms like Tubi are making commendable strides to simplify the user’s journey. RabbitAI, powered by ChatGPT, not only optimizes content discovery but paints a brighter future for targeted advertising. It’s a win-win; viewers get tailored suggestions, and advertisers gain sharper insights. Such developments might just be the catalyst for other platforms to adopt similar AI integrations in their systems.
