Typeform, known for its intuitive form-building and conversational data collection platform, has announced the public launch of Formless, a groundbreaking AI form builder. Developed using advanced AI systems from OpenAI, Formless is set to revolutionize data collection by facilitating two-way conversations in form interactions.
This innovative tool not only asks questions but also responds to queries, allowing companies to collect structured, high-quality customer data at scale while enhancing user engagement.
In the current business landscape, gathering zero-party data, which refers to information voluntarily shared by customers, is crucial for crafting exceptional customer experiences. Research by McKinsey & Company indicates that a significant 71% of consumers expect personalized interactions from companies, with 76% expressing frustration when this expectation is not met. Typeform’s launch of Formless is a response to these evolving customer demands, offering a solution that blends business objectives with customer satisfaction.
David Okuniev, Co-Founder at Typeform said “At Typeform, we believe in a world where businesses give as much to people as they’re trying to get, and we’ve been diligently crafting this vision into reality. The beauty of Formless is that it enables companies to get great data, while also giving respondents a great experience. In an increasingly digital world, people don’t want interactions that make them feel like just a number. Formless offers an ideal blend of the machine-driven efficiency and human-like personalization that today’s consumers crave.”.
Formless is being adopted by teams in marketing, sales, customer success, product development, and human resources. Its versatility allows for a range of applications, including lead generation, booking sales calls, user support, collecting feedback, audience engagement, and product recommendations.
The introduction of Formless further solidifies Typeform’s status as a leader in AI-driven web experience creation. Alongside Formless, Typeform continues to offer AI-enhanced features within its flagship product, such as question recommendations.
These features contribute to transforming online interactions from mere transactions to meaningful conversations. With more than 150,000 customers, Typeform is at the forefront of innovating form-building capabilities, leveraging AI to redefine the way businesses interact with their audiences online.
Typeform’s introduction of Formless represents a significant advancement in the realm of online data collection and customer engagement. By harnessing AI to create conversational forms that mimic real interactions, Typeform is not only simplifying data collection processes but also elevating the user experience. This innovation is a testament to the potential of AI in enhancing business-customer interactions, offering a more personalized and engaging approach to data gathering.
