Shine On is a campaign run by a Mongolian telecommunications company to promote its services and goal of uniting the country’s citizens through better communication.
Shine On Campaign
The holidays do far more than any other time of year to bring families and friends together. Unitel, a telecommunications company in Mongolia, has created a heartfelt advertising campaign called Shine On.
In the campaign for the Shine On, we follow a young a journey of Tsaatan (A reindeer cherished by the people of Mongolia). In response to Tsaatan’s sadness at his sibling’s New Year’s Eve absence, the reindeer makes it his mission to unite the families separated across the countries cities.