WPP and Nvidia have teamed up to create ads using generative AI. This collaboration combines the expertise of the largest ad agency in the world and the computer chip manufacturer to develop innovative ads.
WPP And Nvidia Partnership
WPNvidia and WPP announced a partnership, showcasing WPP’s new content engine at a demonstration led by Nvidia’s CEO, Jensen Huang, at Computex Taipei.
Mark Read, WPP CEO said in a statement: “Generative AI is changing the world of marketing at incredible speed. This new technology will transform the way that brands create content for commercial use.”.
WPP is launching a platform that integrates content from third-party sources such as Adobe and Getty Images with generative artificial intelligence. This will enable WPP’s creative teams to create advertising campaigns more efficiently and at scale. The company claims that this new tool would allow businesses to create a large quantity of advertising content, including photos and videos, with greater personalization and engagement.