Tag: WPP

WPP and IBM have announced a groundbreaking business-to-business (B2B) marketing solution powered by IBM's AI and data platform watsonx.

In a significant restructuring move, advertising giant WPP revealed the merger of its major creative agencies, Wunderman Thompson and VMLY&R, ...

GroupM, the media investment division of WPP, has sealed a global partnership with Amazon Ads, bringing a new dimension to ...

WPP and Nvidia have teamed up to create ads using generative AI. This collaboration combines the expertise of the largest ...

Now that Linda Yaccarino, Twitter CEO, the world's largest ad agency no longer views Twitter as a "high risk" platform ...

WPP, a British advertising agency owning GroupM, Grey and Ogilvy, has predicted stronger advertising growth for 2023 thanks to signs ...