In an unexpected move to attract more subscribers to its X Premium subscription, X, formerly known as Twitter, has collaborated with media mogul and entrepreneur, Paris Hilton. The collaboration boasts a myriad of new endeavors, most notably, a distinct “Paris Pink” icon solely accessible to X Premium subscribers. This collaboration is a component of the expansive alliance between Hilton’s 11:11 media enterprise and X, which encompasses Hilton’s involvement in live video, X Spaces (live audio), live commerce, and additional initiatives.
This glitzy pink icon, tagged as “Sparkly Pink” within the application’s code, was initially noticed in the X app by @aaronp613, an X user recognized for discovering unannounced features. Although the icon was activated in the app prior to the formal revelation, it was only publicized to X users recently.
Before its acquisition by Elon Musk, Twitter treated its Twitter Blue paid subscribers to custom icons. This strategy of app customization for premium users has been a prevalent trend among app developers. Musk continued this perk even after revamping the subscription model, and rebranding it to X Premium. Subscribers to X Premium enjoy benefits like the capacity to modify posts, paid verification, reduced ads, enhanced search visibility, and more.
The prior icons provided by X, however, lacked the artistic flair exhibited during the pre-Musk era of Twitter. In contrast, the newly launched “Paris Pink” icon truly lives up to its name with a shimmering hue of pink, distinguishing it from previous designs. Given its lively design, it might particularly resonate with users who have an affinity for a vibrant, Barbie-pink-themed smartphone interface, potentially a hit among Paris Hilton’s fanbase. Nevertheless, this feature has a limited lifespan and will only be available for a brief period of 60 days post-launch.
This collaboration exemplifies the evolving dynamics of social media platforms, emphasizing the power of celebrity endorsements in driving user engagement. As brands strive for unique selling propositions, such innovative partnerships might become the new norm in digital marketing.