YouTube has announced new measures to combat AI deepfakes, including detection processes that will alert creators when their face or voice is used in another clip.
This move aims to protect creators and artists from the growing concern of deepfakes in the generative AI era.
The company is developing new likeness management technology to safeguard creators and unlock new opportunities. This includes synthetic-singing identification technology within Content ID to detect AI-generated content simulating singing voices.
Additionally, YouTube is working on technology to enable individuals to detect and manage AI-generated content showing their faces.
YouTube emphasizes its commitment to empowering creators and maintaining control over how their likeness is represented. The company has a track record of developing technology-driven approaches to tackling rights issues and is committed to bringing this same level of protection into the AI age.
YouTube also stresses the importance of responsible AI development, ensuring that content used across Google or YouTube for AI-powered tools is done so consistently with creator agreements. The company will continue to employ measures to prevent unauthorized access and scraping of creator content.
YouTube’s efforts to detect and prevent AI deepfakes are a necessary step in protecting creators and maintaining trust in the platform.
As AI technology continues to evolve, it’s crucial for companies like YouTube to prioritize responsible innovation and empower creators to manage their digital presence. By developing these new processes, YouTube demonstrates its commitment to fostering a safe and responsible community.
