TikTok, the global sensation, isn’t just about music and dance videos anymore. A massive 74% of impulse buys related to travel are driven by this platform. Beyond the pristine beaches and breathtaking sunsets, users can discover bungee jumping locations, cost-effective escapades, and those ever-entertaining travel mishaps.
Diving deeper, TikTok‘s user base is an eclectic mix of travel aficionados. Current trends highlight:
- Relaxation Vacations: 66% are exploring stress-relieving getaways, like detox retreats and hot stone massages.
- City Getaways: With 58% of its users seeking city breaks, short urban holidays are in vogue.
- Active Breaks: Activities and fresh experiences have captivated 42% of users.
- Budget-Friendly Trips: TikTok reveals that 30% of its users search for holidays that won’t break the bank.
- Luxurious Retreats: Parallely, another 30% have their sights set on high-end vacations.
- Cruise Journeys: Cruises aren’t left behind, with 20% keen on these floating holidays.
Keen to boost your travel brand’s presence? Use hashtags like #TravelTikTok and #TravelHacks to increase your content’s visibility.
Strategies for Travel Marketing on TikTok:
- Initiate dialogue. Pose questions such as ‘aisle or window seat?’ or ‘top travel essentials?’
- Provide flying tips for first-timers.
- Showcase the perks of specific travel destinations.
- Share engaging travel tales, from hilarious to hair-raising.
- Collaborate with local influencers to spotlight key attractions.
- Curate wish lists comprising must-visit hotels, eateries, beaches, and more.
Boosting Business Presence on TikTok:
Brands can leverage TikTok’s In-Feed Ads, a strategy SunExpress capitalized on, connecting with 33 million potential travelers in Turkey and Germany.
Moreover, integrating the TikTok Pixel on brand websites can help companies share visitor events with TikTok, ensuring more customized ad experiences. With options to foster awareness, engagement, or purchases, brands only need to find the right balance between organic content, paid promotions, and influencer collaborations to maximize reach.
TikTok’s shift from a mere entertainment app to a potent platform for travel inspiration signifies the ever-evolving digital landscape. For marketers, this provides a unique opportunity to diversify strategies and tap into an engaged, dynamic audience.
