By proposing limits on TV and Internet media that promote unhealthy eating, Health Canada is cracking down on unhealthy food ads aimed at children.
Junk Food Ads Ban
To reduce kids’ exposure to ads promoting high levels of sodium, carbs, and saturated fats in foods, Health Canada plans to use a new proposition to draft revised food and drug legislation.
That includes commercials for soda, energy drinks, and other sugary beverages aimed at kids under 13.
A Health Canada spokesperson said in a statement “Today’s update represents an important first step in restricting the advertising of certain foods and beverages to children to help protect them from the risks of an unhealthy diet, now and later in life.”.
The health authority is hoping that by restricting kids’ access to junk food, they will reduce the prevalence of obesity and other diet-related diseases.
It’s worth noting that other governments such as Germany are heading in the same direction of banning junk food ads for children.