Ad Tech

TripleLift a world leader in programmatic advertisement has partnered with Cinedigm a digital media and streaming company to offer In-Show...

Warner Bros, TelevisaUnivision, Fox, Paramount, and NBCUniversal launched a Joint Industry Committee (JIC) to bring cutting-edge audience metrics technology.

According to multiple reports, Microsoft is in negotiations to invest about $10 billion into ChatGPT, the enormously popular AI service...

Gamut, an industry pioneer in CTV ads, and Waymark, an AI video editing platform, announced a partnership to bring their cutting-edge local advertising...

The Nielsen ONE platform is a step forward in advertising and content measurement since it gives a unified and standardized picture of advertisements...

Pinterest and LiveRamp announced a partnership to build data 'Clean Rooms' for select Pinterest ad partners. This would allow marketers...

Stagwell, a network designed to revolutionize advertising, has unveiled its newest business unit, Specialty Media, which will focus on producing...

Google is currently testing a new features within the Google Ads campaign construction, according to Google Ads Liaison Ginny Marvin...

Reports with delight the signing of a two-year software license deal with advertising technology leader for the SBOM Studio cybersecurity...

Digiday has named Clinch the best marketing automation platform out of all the competitors. Clinch is the industry standard when...