The freshly minted X, formerly known as Twitter and currently under Elon Musk’s stewardship, appears to have struck a new high in user count. Musk took to sharing a chart portraying a surge in the platform’s monthly users, without revealing the exact figures.
Indeed, Musk’s chart is low on specifics, considering the X-axis is intentionally absent. However, according to Musk’s implication, X is flourishing, effortlessly weathering the storm of burgeoning competition and purported mass user departure. Simultaneously, Musk’s grand plan to metamorphose the erstwhile Twitter into a comprehensive ‘everything app’ presses on.
A crucial part of this metamorphosis involves an all-encompassing rebrand, gradually eradicating all traces of ‘Twitter’ and its iconic bird symbol. In a significant stride towards this realignment, the X icon has started popping up for some users on mobile, further underscoring Musk’s fresh vision.
Whether one welcomes or resists it, X is en route, and Musk’s data refutes the widespread narrative of declining interest in the platform. Contrarily, it appears more users are exploring the platform and its fresh updates with intrigue.
Yet, Musk seems to have a distinct approach to handling the negative news cycles surrounding the app. For instance, when he initially took over Twitter back in November and slashed 80% of the workforce, analysts doubted its impact on user engagement. In response, Musk boldly asserted that user numbers had ‘increased significantly around the world since the deal was announced.’
Subsequently, amid a wave of adverse reports following Musk’s warning of potential bankruptcy due to the company’s performance, he asserted the platform’s resilience and popularity.
Elon Musk’s rebranding and refocusing of Twitter into X is an intriguing example of strategic innovation in the social media industry. As VeryBriefly, we see the rising monthly user count as a testament to the persistent appeal of the platform, despite significant structural changes and competitive pressures. Musk’s approach to negative news cycles, marked by emphatic reassurances about user engagement, also underscores his confidence in the platform’s potential. Tracking how X evolves and how users and competitors react to this novel social media experiment will be fascinating.
