Jasper, a top AI platform for marketers, announced new purpose-built products aimed at accelerating marketing workflows and automating key processes, driven by a record-breaking surge in enterprise demand.
The company has doubled its enterprise revenue year-over-year and now serves over 850 major enterprises, including nearly 20% of the Fortune 500, with a community of 125,000 users.
David Hoebbel, Director of Research at Cushman & Wakefield said: “Jasper enables us to customize AI usage to our specific needs, giving our team a competitive advantage. This augments the capabilities of our marketing, communication, and research experts across the globe.”
Jasper’s growth stems from enterprise marketers moving away from general AI solutions in favor of targeted tools designed specifically for marketing.
Recognizing this shift, Jasper launched its AI App Library, featuring over 80 marketing applications tailored to diverse roles and tasks.
With these applications, marketers can now automate ad campaigns, develop content strategies, and maintain brand consistency across digital and print assets.
The library also supports Jasper Custom Apps, allowing enterprises to design bespoke AI solutions tailored to their unique marketing needs.
Timothy Young, CEO at Jasper said: “In the last year, we’ve focused on creating a platform that truly serves enterprise marketing teams, and the results speak for themselves. Our growth shows that we’re meeting a real need, and we are just getting started. The new platform capabilities we are introducing are a direct response to what we are hearing from the marketing teams using our products. As we continue to invest in our platform and our team, we are demonstrating that we deeply understand the pain points of each marketer and have a solution to solve them – while positively impacting our own business outcomes.”
A standout feature, the new Marketing Workflow Automation, allows enterprise teams to integrate AI-powered workflows within existing marketing tech stacks, significantly enhancing productivity.
As a recent case study, Jasper’s own team used Workflow Automation to create a personalized email campaign for 2,000 priority accounts, achieving 20x ROI, an 11x increase in click-through rates, and a 4x increase in response rates—all managed by a single marketing professional in minutes.
These innovations underscore Jasper’s focus on offering deeply specialized AI tools, uniquely crafted for enterprise marketers, with seamless integration into current marketing infrastructures.
