Microsoft has announced a significant rebranding in its AI landscape, transforming Bing Chat into Copilot, a move that positions the tech giant as a formidable contender in the rapidly evolving world of generative AI. Copilot, Microsoft’s response to ChatGPT’s custom GPTs, is set to revolutionize how users interact with AI in their daily tasks.
Copilot Studio, a pivotal feature in this rollout, offers a no-code tool that enables users to create stand-alone copilots, similar to GPTs. This innovative platform allows seamless integration of Copilot with various data sources, providing a more personalized and efficient AI experience. Users can not only share their custom copilots but also manage user controls and access in-depth analytics.
Currently available in preview with Copilot for Microsoft 365, Copilot Studio exemplifies Microsoft’s commitment to enhancing productivity and creativity in the workplace. The company announced at Microsoft Ignite 2023 that Copilot will be a ubiquitous presence across all Microsoft platforms, from the web to PCs, ensuring users have the necessary skills and support in both their professional and personal lives.
In its pursuit of refining the Copilot experience, Microsoft is adopting a comprehensive learning approach to gauge both the perceived and quantifiable impacts of Copilot on work and learning. The rebranded Bing Chat and Bing Chat Enterprise, now simply known as Copilot, boast foundational capabilities such as answering questions, content creation, and data reasoning, all enhanced with web grounding for up-to-date information.
Copilot for Microsoft 365 incorporates these features while aligning with Microsoft 365’s robust security, privacy, and compliance standards. It ensures data isolation within the Microsoft 365 tenant, adhering to Microsoft’s data residency and handling policies. The tool operates within the user’s permissions, offering access to the Microsoft Graph and integration with widely-used Microsoft 365 apps.
The introduction of Copilot for Sales and Copilot for Service further expands the tool’s applications, demonstrating Microsoft’s ambition to create a Copilot for every aspect of digital interaction.