While trying to maintain their own unique aesthetic and brand integrity, marketers can use typeface to their advantage when developing image and copy assets for social media channels like Instagram.
Generative AI
Typeface is a new solution backed by large VC firms that aim to help companies manage their use of generative AI applications while also addressing issues of brand safety.
It’s a central hub for AI-assisted asset creation, letting businesses make their own graphics and text for a variety of content types and then tweak them to perfection.
Former Adobe CTO and founder of startup Typeface, Abhay Parasnis, has amassed $65 million in funding. The move is indicative of the Big Tech industry’s growing fascination with generative AI, with companies like Google and Microsoft investing in language-learning models and Bain & Company collaborating with OpenAI to create customized digital solutions. The alliance’s first company user is Coca-Cola.
