Digital Strategy

Instacart, is joining forces with global ad tech giant, The Trade Desk, to empower select CPG advertisers with amplified programmatic...

Netflix, the renowned streaming platform, has witnessed a flourishing third quarter, securing nearly 9 million new global subscribers and thereby...

In a significant restructuring move, advertising giant WPP revealed the merger of its major creative agencies, Wunderman Thompson and VMLY&R,...

Klarna, the AI-driven global payments network and shopping assistant, has forged a partnership with Rokt, an esteemed ecommerce tech firm....

Teads, a renowned global media platform, unveiled its latest AI-driven solutions at its Teads Connects event, aiming to revolutionize strategies...

GroupM, the media investment division of WPP, has sealed a global partnership with Amazon Ads, bringing a new dimension to...

In a bid to boost transparency and content authenticity, Adobe unveiled the 'Content Credentials' watermark for AI-generated content at its...

Zefr, a trailblazer in brand safety technology, has recently extended its AI-powered Brand Suitability Solution to cover Facebook and Instagram...

In a pivotal move, Integral Ad Science (IAS), a renowned global platform for media measurement and optimization, has collaborated with...

In a significant development, esteemed cognac brand Hennessy and the National Basketball Association (NBA) have declared the continuation of their...