Digital Strategy

The Group of Seven (G7), a coalition of seven industrialized nations, is set to introduce a code of conduct tailored...

In a progressive move, TikTok and HubSpot have joined hands to bolster community-driven customer acquisition, aiming to streamline, monitor, and...

Instacart, is joining forces with global ad tech giant, The Trade Desk, to empower select CPG advertisers with amplified programmatic...

Netflix, the renowned streaming platform, has witnessed a flourishing third quarter, securing nearly 9 million new global subscribers and thereby...

In a significant restructuring move, advertising giant WPP revealed the merger of its major creative agencies, Wunderman Thompson and VMLY&R,...

Klarna, the AI-driven global payments network and shopping assistant, has forged a partnership with Rokt, an esteemed ecommerce tech firm....

Teads, a renowned global media platform, unveiled its latest AI-driven solutions at its Teads Connects event, aiming to revolutionize strategies...

GroupM, the media investment division of WPP, has sealed a global partnership with Amazon Ads, bringing a new dimension to...

In a bid to boost transparency and content authenticity, Adobe unveiled the 'Content Credentials' watermark for AI-generated content at its...

Zefr, a trailblazer in brand safety technology, has recently extended its AI-powered Brand Suitability Solution to cover Facebook and Instagram...