The most recent commercial from Dove takes aim at the sexualization of women and the beauty standards that are associated with it in the gaming industry.
New Campaign
Dove has started a campaign to address the problem of underrepresentation of women in video games. As part of the campaign, a female character in a video game takes off her sexualized clothes and enters the gaming world as her true, authentic self.
Following the publication of a film by Dove that was three minutes long and focused on the detrimental impacts of social media on mental health, the campaign was launched one week later.
