Google’s Bard, initially overshadowed by OpenAI’s ChatGPT, is now making significant strides with the integration of the new Gemini model. This upgrade, available to English-speaking users in 170 countries, positions Bard as a formidable competitor in the AI chatbot arena. Google plans to extend Gemini’s capabilities to more languages and countries soon.
Bard now operates on Gemini Pro, the middle-tier version of the Gemini series. This model offers a balance between speed and capability, aiming to be the most efficient yet capable option. Gemini Pro’s introduction marks a significant leap in Bard’s performance, enhancing its abilities in summarization, brainstorming, writing, and more.
Sissie Hsiao, head of Bard and Assistant at Google, described Gemini as the “biggest and best upgrade yet” for Bard. Google CEO Sundar Pichai echoed this sentiment, noting an overall improvement in the chatbot’s performance, including better understanding of user intent, more accurate responses, enhanced factual correctness, and improved capabilities in coding-related queries.
For marketers, this development signifies a pivotal shift in the AI chatbot landscape. Bard’s enhanced capabilities with Gemini Pro suggest a more robust, efficient, and versatile tool for a range of applications, from customer service to content creation. As AI technology continues to evolve, staying informed about these advancements is crucial for leveraging AI tools effectively in marketing strategies.
