LinkedIn is set to transform how members and organizations interact on its platform with the introduction of a new direct messaging feature for LinkedIn Pages.
This innovative update, which will be rolled out in the coming weeks, is aimed at facilitating smoother and more effective communication within the professional community.
The key feature of this update is the addition of a “Message” button prominently displayed on LinkedIn Pages. This change allows members to directly initiate conversations with organizations.
The “Message” button will become the default option on the Page, replacing the previous Custom button, which will now be located in the overflow menu.
To streamline communication, members can select from predefined conversation topics like “Request a demo” or “Careers” when messaging a Page. This feature ensures that messages are contextually relevant and aligned with the organization’s offerings or opportunities.
Furthermore, all messages sent by members to a Page will be directed to a new admin inbox. This inbox is accessible from both the Page admin view and the personal inbox of the admin, ensuring that no important communication is missed.
Recognizing the need for flexibility, LinkedIn has also provided Page admins with the ability to disable the messaging feature at any time. This can be done through the inbox settings available in the Page admin view.
This latest enhancement by LinkedIn is a testament to its commitment to improving user experience and fostering meaningful professional connections on its platform. By enabling direct messaging between members and organizations, LinkedIn Pages are set to become an even more powerful tool for networking and professional growth.