Meta is enhancing its business presence in Canada by expanding its Meta Verified subscription service, previously tested in New Zealand.
This feature aims to bolster business authenticity on platforms like Instagram and Facebook, ensuring customers interact with genuine enterprises.
Meta Verified offers businesses a unique badge indicating their authenticity. Additionally, this subscription equips them with proactive monitoring against impersonation, prioritized support, and elevated search visibility as a Meta Verified business.
This approach is expected to elevate brand visibility, especially for small businesses looking to broaden their clientele base.
At a monthly fee of $36.99 CAD, Canadian businesses can subscribe to this service for their Facebook page or Instagram professional account. However, businesses must meet specific criteria such as a minimum account activity, 2Fac activation, and business information validation.
The overarching goal of this service is to enhance the safety and trustworthiness of business interactions on Meta platforms.
Meta’s move to extend its verification service to Canada underscores the platform’s dedication to fostering genuine business interactions and enhancing brand protection. For professional marketers, this service presents an excellent opportunity to fortify brand presence and trust, key factors in today’s digital age.
