In a recent announcement, Meta revealed plans to extend its Meta Verified program to include businesses. Initially, the verification program, launched in March for creators, will be piloted on Facebook and Instagram for select merchants in specific regions. The initiative is also set to encompass WhatsApp at an undisclosed future date.
Businesses eager to gain verification can opt for a subscription model. Costs are set at $21.99 per month for a single Facebook page or Instagram account, or a consolidated $34.99 per month for both platforms. Pricing details related to WhatsApp’s integration remain undisclosed.
The Meta Verified program promises businesses various perks, akin to those availed by creators. These advantages comprise a verification badge, amplified reach, and protection against impersonation. Notably, the badge provided will be identical to that issued to creators, with no distinct marking. The specifics of the impersonation protection for businesses, however, have not been detailed.
Meta promises enhanced visibility for verified businesses through better search result placements and recommendations. Verified business accounts will predominantly appear at or near the top of search results and will also be featured in a new carousel named “Recommended Meta Verified Businesses” within the feed.
To avail of the program, businesses must satisfy certain eligibility criteria which encompasses verification through various means, like phone, email, or domain. They must also maintain a minimum activity level on their respective Facebook or Instagram profiles. Detailed specifics concerning these requirements remain to be disclosed, but Meta assures further clarity as the rollout commences.
Meta’s move to incorporate businesses into its verification initiative signals a concerted effort to elevate trust and visibility for brands on its platforms. In an age where digital presence is paramount, this could become a game-changer for businesses seeking prominence and security in the online sphere.