RollWorks, by NextRoll, recently shared new ROI stats for its account-based marketing platform users. RollWorks resulted in an improved win rate of 18%, 16% more opportunities generated, and a 20% increase in form completion leading to new deals within 6 months of use.
RollWorks Ad Revenue Impact Report
Marketers need to know if their money is being well spent if it speeds up the pipeline and leads to won deals. Marketers struggle to know how much sponsored advertising helps sales because there are many things to consider like touchpoints, campaigns, and not working closely with the sales team.
Jodi Cerretani, VP of Marketing, RollWorks said: “Marketers must go beyond impressions, clicks, and quantifying pipeline efficiency and revenue contribution to solidify their position as a strategic business driver rather than just a cost center. The RollWorks Ad Revenue Impact Report gives marketers unparalleled insights into the direct impact of their efforts on company revenue, as represented in their CRM, allowing them to make data-driven decisions like never before and undeniably prove marketing contribution toward business goals. The report is already well received by RollWorks customers, who are seeing well above industry ROI across the board.”.
With the new RollWorks Ad Sales Report, marketers can now accurately track the impact of their RollWorks advertising on pipeline sales. Marketers can easily modify the report to match their own criteria for determining “influence.” You can share the Ad Revenue Impact Report dashboard with stakeholders to demonstrate how advertising efforts affect revenue, including their impact on sales cycles, contract values, and win rates. In addition, the dashboard may be readily shared with stakeholders to demonstrate the effect of advertising on income.