A new integrated campaign celebrating Ramadan and the upcoming Eid holiday was just released by Tesco this week.
Tesco’s Campaign
Alia’s ‘Worth the Wait’ Samosas is a promotion by Tesco created to depict the lives of Muslim families in the United Kingdom. Based on Tesco’s ‘Together This Ramadan’ initiative for 2022, this program was created in collaboration with the strategic equity, diversity, and inclusion firm The Unmistakables.
Supporting the hero movie’s out-of-home, radio, and print assets will be television, video-on-demand, online video advertising, and media social.
