For those seeking an unparalleled dating experience, Tinder has introduced its new elite subscription plan, Tinder Select. Exclusivity is the core of this high-tier membership, with less than 1% of users receiving the invite. As Bloomberg reports, for a monthly fee of $499, members can enjoy benefits like first dibs on fresh features and a distinctive virtual badge.
Adding to its existing subscription tiers, which include Tinder+, Tinder Gold, and Tinder Platinum, this new membership comes as the fourth addition. Match Group‘s CFO and president, Gary Swidler, during a recent Citi conference, mentioned that while Tinder Select will cater to a small fraction of subscribers, its introduction is projected to significantly boost the average revenue per user.
Tinder Select offers members a luxurious dive into the world of elite dating. With its ‘Direct Message‘ feature, users can reach out to potential matches twice a week, skipping the typical match prerequisite, although they have to forego the opportunity to send a Super Like.
The ‘Skip The Line‘ feature ensures a member’s profile stays prominent and clear on an admirer’s ‘Likes You‘ grid, holding that privileged position for an entire week. Adding to the allure, there’s an exclusive ‘SELECT‘ badge that can be flashed on profiles, but only if one chooses.
By activating the ‘SELECT Mode‘, users get to rub virtual shoulders with some of Tinder’s most desired profiles, enhancing their chances for exceptional connections. True to its promise of a premium feel, Tinder limits this membership to a rarefied less than 1% of its user base. Innovators at heart, early access to Tinder’s latest features is part of the package, as well as perks like an uninterrupted, ad-free interface and a track record of Likes sent over the past week.
Interestingly, the Select subscription can be combined with other Tinder subscriptions, maximizing the user’s experience. For those eager to be part of this niche circle, the application criteria are stringent, governed by Tinder’s 5-Point Select Screen which looks at profile quality and activity. Parameters include having a minimum of five interests, four images, a bio with at least 15 characters, a specified relationship goal, and photo verification.
Yet, not every Tinder user will get the golden ticket, as the Tinder Select availability is currently limited. Once approved, users will receive an unlock code through email to activate this membership. A crucial point to note is that unlike other subscriptions, once acquired, the Select membership cannot be transferred to another account.
In light of this bold move by Tinder, one can’t help but ponder the changing dynamics of the online dating realm. With the introduction of such an elite subscription, Tinder seems to be setting a new standard, targeting a niche user base. This strategic decision hints at the platform’s intent to foster quality over quantity, possibly leading to richer user experiences and connections. It remains to be seen how this impacts the broader dating app market and user behavior.