What if, when you awoke the following day, Twitter was no longer present on your phone and, in its place, a strange ‘X’ icon appeared?
Twitter 2.0 is being marketed by Elon Musk as an “everything app” with a focus on in-stream payments, video content, job postings, and dating features. The goal of X.com, according to Musk, is to enable a wider range of use cases and economic potential. It is envisioned as the WeChat of the West.
Twitter and Facebook are reorienting themselves toward “X,” potentially removing their brand names and putting more of an emphasis on payments and transactions. Western viewers haven’t yet embraced this strategy, though. Elon Musk is striving for a more comprehensive product that integrates tweets and AI as the X.com and Live Shopping platforms struggle to find traction outside of China.