7-Eleven New Marketing Campaign
7-Eleven, Speedway, and Stripes convenience stores have updated their popular beverage based on feedback from over 250,000 customers who are part of “The Brainfreeze Collective“. The drink now has a colorful and Bohemian look.
Marissa Jarratt, 7-Eleven Executive Vice President and Chief Marketing & Sustainability Officer said: “For nearly 60 years, Slurpee has been a timeless icon, bringing our communities together to help create moments of joy through the weird and wonderful experience that is the Slurpee drink. Now, as we usher in the new generation of Slurpee, we celebrate this iconic brand’s evolution and its continuous ability to add a little more awesome to our customer’s day.”.
The new “Anything Flows” campaign is based on the idea that no matter what your flow is, there’s a flavor of Slurpee drink to match it. The new look of the Slurpee drink includes new designs for the small and large cups, as well as new ads on TV, social media, and paid media.