Heineken used attention-based measurement for the first time in a globally tested campaign and saw better-than-expected results.

Pinterest's annual "Pinterest Predicts" report examines the most recent, ascending trends that are expected to become even more consequential over...

Most recently, Ted Sarandos, Co-CEO of Netflix, indicated that he does not currently see a profitable future in live sports...

To cope with the difficult macroeconomic conditions that have hit the tech and digital media industries, BuzzFeed has decided to...

EU privacy regulators have stated that social media giant Meta should not use their terms of service to force users...

White nationalist and extremist accounts on Twitter were displaying advertisements from dozens of big corporations, including Snap, Amazon and Uber.

Advertisers were given an overview of a new study called the Conversion Lift study in the most current video tutorial...

Snapchat, by way of its popular Bitmoji avatars, is hoping to capitalize on this change by introducing additional digital clothing...

Instagram is working on a new set of Direct message labels for business accounts, which could simplify the process of...

In its fifth annual 'Year on TikTok' report, the app summarizes the year by looking back at the most popular...