In a bid to boost transparency and content authenticity, Adobe unveiled the 'Content Credentials' watermark for AI-generated content at its...

Payments behemoth PayPal is under legal scrutiny as a class action lawsuit, fronted by law firm Hagens Berman, takes aim...

Zefr, a trailblazer in brand safety technology, has recently extended its AI-powered Brand Suitability Solution to cover Facebook and Instagram...

In a pivotal move, Integral Ad Science (IAS), a renowned global platform for media measurement and optimization, has collaborated with...

In an endeavor to empower marketers this festive season, Microsoft Advertising has introduced a detailed guide, aptly named “Your Festive...

TikTok is taking exciting steps to elevate its Effect Creator Rewards program, with plans to introduce improvements that will provide...

In a move aimed at diversifying its subscription offerings, X is on the brink of introducing tiered pricing structures for...

In the dynamic realm of privacy, first-party data remains a steadfast asset. Google recognizes the pivotal role of this data...

Reddit is amplifying its marketing education offering by launching an updated "Boost 2.0 Certification Program" as part of its "Reddit...

In a significant development, esteemed cognac brand Hennessy and the National Basketball Association (NBA) have declared the continuation of their...