Ad Tech

The Nielsen ONE platform is a step forward in advertising and content measurement since it gives a unified and standardized picture of advertisements...

Pinterest and LiveRamp announced a partnership to build data 'Clean Rooms' for select Pinterest ad partners. This would allow marketers...

Stagwell, a network designed to revolutionize advertising, has unveiled its newest business unit, Specialty Media, which will focus on producing...

Google is currently testing a new features within the Google Ads campaign construction, according to Google Ads Liaison Ginny Marvin...

Reports with delight the signing of a two-year software license deal with advertising technology leader for the SBOM Studio cybersecurity...

Digiday has named Clinch the best marketing automation platform out of all the competitors. Clinch is the industry standard when...

All Google users will have a safe, pleasant and secure experience thanks to these guidelines.

Advertisers were given an overview of a new study called the Conversion Lift study in the most current video tutorial...