Ad Tech

Pinterest has recently broadened the scope of its direct linking functionality, offering brands enhanced opportunities to drive focused, direct traffic...

Google is set to introduce tighter restrictions on personalized advertising, specifically targeting consumer financial products and services, as a move...

Microsoft Advertising has recently launched a new tool, Monetize Insights, an analytics dashboard designed to assist publishers in effectively tracking...

Instacart, is revolutionizing the way brands present their products to retailers with the introduction of new digital sell sheets.

Microsoft Ads has rolled out fresh bidding strategies for its Audience Network ads, providing advertisers with more automated options to...

Performance Max, Google's first AI-driven campaign tool, is now enhancing its feature set with creative asset generation, offering marketers an...

Simpli.fi has introduced its innovative TV Ad Insights Dashboard to enhance its Connected TV (CTV) advertising solutions.

The Mars Agency, during Amazon unBoxed, unveiled significant advancements to its Marilyn Ecommerce Insights Suite, positioning it as a global...

Leading digital publishing technology firm, Ezoic, recognized for its advancements in artificial intelligence, has unveiled the anticipated version 2.0 of...

Amazon Ads brings a transformative change for advertisers with its beta release of image generation powered by generative AI.