Ad Tech

The digital advertising landscape is witnessing a significant shift as Meta rolls out its latest feature: branded content search within...

In a move that signifies TikTok's increasing alignment with advertiser needs, the platform has launched the "Search Ads Toggle", a...

In the present-day scenario of fluctuating economic landscapes combined with evolving platform dynamics and privacy modifications, businesses are striving for...

Reddit, the popular online community platform, has announced an ambitious expansion to its interest targeting options for advertisers. Previously, advertisers...

Microsoft Ads has introduced a leniency period for advertisers undergoing the Advertiser Identity Verification (AIV) process.

Google Ads is set to end the use of Enhanced cost-per-click (eCPC) for Shopping campaigns starting this October.

The upcoming holiday season is promising a dynamic shift in shopper behavior, with 74% of consumers planning their shopping well...

TikTok is stepping up its transparency efforts by extending access to its Research API to Europe and launching new tools...

A total of $65 million has now been invested in the in-game advertising firm Anzu after a $48 million Series...

The Ads platform of Google Ads now has an improved layout that boosts the availability and arrangement of its information...