Ad Tech

The Ads platform of Google Ads now has an improved layout that boosts the availability and arrangement of its information...

WhatsApp allows Business app users to create ads on Facebook and Instagram that connect to WhatsApp without a Facebook account....

Google's new advertising offerings called Demand Gen and Video View campaigns are driven by AI technology.

Pinterest launched a new ad format for travel marketers called "Travel Catalogs." It will be available this Summer. Additionally, they...

Multiview now works with LinkedIn's Audience Insights API, which helps marketers understand and target their audiences for effective campaigns.

LinkedIn is experimenting yet another way to integrate generative AI into its systems, this time with copy recommendations in Campaign...

LinkedIn has introduced new ad formats to enhance advertiser interactions with its members and Audience Network.

As part of its continuous effort to optimize profitable approaches, Reddit has launched supplementary advertising options.

The trend-setting platform for first-party data, formerly known as Flywheel Software, is undergoing a rebranding as GrowthLoop. The company's mission...

The DeepIntent OS has been released by DeepIntent, the industry-leading healthcare advertising technology firm created to promote better patient health...