Ad Tech

Meta aims to help marketers engage with Facebook users more efficiently through automated ways of communicating and exchanging information. This...

YouTube is trying to find a solution for decreasing ad revenue by testing methods to bypass ad blockers. This is...

TikTok has partnered with Smartly.io in its Marketing Partners Program to enable video shopping advertisements, providing a new way for...

TikTok is improving its advertising processes to assist advertisers with allocating their budgets more effectively on the app. To improve...

Instagram has renamed branded content ads to partnership ads and introduced fresh processes for content creators and businesses to collaborate...

Alison is a startup that employs AI to analyze videos creatively. It considers elements like fonts, colors, sounds, and text,...

Meta is investing in AI technologies that can enhance the efficacy of campaigns through Shops ads and Meta Advantage suite,...

In the upcoming months, Google will join a number of other tech giants in implementing generative AI and incorporating it...

In preparation for the retirement of the current version of Search Ads 360, Google is urging Search marketers to upgrade...

Google is upgrading its conversion models beginning in May 2023. They announced that four attribution models would be removed from...