Microsoft Ads has introduced a leniency period for advertisers undergoing the Advertiser Identity Verification (AIV) process. While Microsoft remains committed to ensuring transparency and security, they’ve made tweaks to the AIV program, giving advertisers some breathing room.
It’s crucial to be updated on the altered dynamics. If you’re advertising with Microsoft, understanding the new guidelines can aid in seamless campaign management.
Upon setting up a new advertising account, Microsoft will still prompt for the completion of AIV. However, ads will now only be paused under three distinct conditions:
- For advertisers targeting the European Economic Area (EEA), a grace period of 30 days has been granted. If the verification isn’t finalized within this time, their ads will be halted in the EEA until AIV is completed.
- Advertisers flagged for risk during systematic checks will have their global ad serving paused until the AIV process concludes.
- Accounts suspended due to policy infractions, which haven’t already gone through AIV, will need to successfully verify their identity before they can appeal against the suspension.
Microsoft’s decision to recalibrate its verification process, post receiving feedback, underlines its commitment to serving both its vast user base and its advertising clientele. It’s a thoughtful move, accommodating advertisers without compromising on the integrity of the ad ecosystem. Advertisers should leverage this extended window, ensuring they are fully compliant with Microsoft’s guidelines, to ensure uninterrupted campaign performance.