ADVERTISING

TikTok, the global sensation, isn't just about music and dance videos anymore. A massive 74% of impulse buys related to...

Microsoft Ads has introduced a leniency period for advertisers undergoing the Advertiser Identity Verification (AIV) process.

Google Ads is set to end the use of Enhanced cost-per-click (eCPC) for Shopping campaigns starting this October.

In a stark reminder about the challenges of online ad placements, at least 19 brands found their ads placed adjacent...

In a bid to broaden its revenue streams and match rival Uber's ad progression, Lyft unveiled a range of fresh...

Set to kick off on August 14, McDonald’s is leaning into its vast pop culture footprint with the launch of...

The upcoming holiday season is promising a dynamic shift in shopper behavior, with 74% of consumers planning their shopping well...

As the 2023 NFL season gears up, PepsiCo further cements its bond with the league by designating Pepsi Zero Sugar...

The New York Times has showcased a positive trajectory in the second quarter with noticeable growth in both subscribers and...

Amazon's advertising business is booming, recording a 22% increase in sales, reaching $10.68 billion in the second quarter. The surge...