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Warner Bros, TelevisaUnivision, Fox, Paramount, and NBCUniversal launched a Joint Industry Committee (JIC) to bring cutting-edge audience metrics technology.

The introduction of a whole new ads system by Meta to guarantee fair ad distribution across all relevant demographics.

According to multiple reports, Microsoft is in negotiations to invest about $10 billion into ChatGPT, the enormously popular AI service...

Reckitt Benckiser and its former business Indivior are being sued as reported by multiple source over the marketing of Suboxone,...

Meta, has announced that advertisers can no longer filter their ads based on a teen's gender only.

Gamut, an industry pioneer in CTV ads, and Waymark, an AI video editing platform, announced a partnership to bring their cutting-edge local advertising...

Google Ads advertisers have received emails informing them of upcoming changes to the eliminate redundant keywords recommendations. Very Briefly , Google...

For marketers to improve their ROI and their ability to target and monitor the effectiveness of CTV ads, Omnicom Media...

The Nielsen ONE platform is a step forward in advertising and content measurement since it gives a unified and standardized picture of advertisements...

Pinterest and LiveRamp announced a partnership to build data 'Clean Rooms' for select Pinterest ad partners. This would allow marketers...