ADVERTISING

Google has made it simpler to instantly modify search parameters, which could lead to better search results.

Heineken used attention-based measurement for the first time in a globally tested campaign and saw better-than-expected results.

Most recently, Ted Sarandos, Co-CEO of Netflix, indicated that he does not currently see a profitable future in live sports...

EU privacy regulators have stated that social media giant Meta should not use their terms of service to force users...

Advertisers were given an overview of a new study called the Conversion Lift study in the most current video tutorial...

According to a press statement from the firm, Amazon recently unveiled AWS Clean Rooms, a new service that will allow...

The airline is benefiting from the increase in travel since the outbreak.

The most successful holiday TV ad of 2022, according to Kantar, is Cadbury's "Secret Santa".

SpaceX, Elon Musk's rocket company, has placed an order for one of Twitter's largest advertising packages. Musk recently paid $44...

In early 2023, Microsoft forecasts which categories will see an uptick in ad clicks.