ADVERTISING

Ad spending fell for the seventh month in a row in November, a trend that reflects continuous industry-wide budget cuts,...

Successful recent marketing campaigns have included QR codes, from Dunzo to Bajaj Auto. PepsiCo, Oyo, and Cadbury Celebrations are just...

The UK is preparing to launch a massive new streaming service with an Ad-supported model, which is sure to compete...

Twitter is considering a policy change that would require some users to agree to data sharing or lose access to...

Google has made it simpler to instantly modify search parameters, which could lead to better search results.

Heineken used attention-based measurement for the first time in a globally tested campaign and saw better-than-expected results.

Most recently, Ted Sarandos, Co-CEO of Netflix, indicated that he does not currently see a profitable future in live sports...

EU privacy regulators have stated that social media giant Meta should not use their terms of service to force users...

Advertisers were given an overview of a new study called the Conversion Lift study in the most current video tutorial...

According to a press statement from the firm, Amazon recently unveiled AWS Clean Rooms, a new service that will allow...