MARKETING

TikTok is providing businesses with more tools to help them understand their audiences and how to serve customers more efficiently.

As a business enters a recession, marketing faces a perfect storm. Teams must demonstrate their ability to grow even closer...

General Motors is expanding beyond traditional advertising with a new focus on social media.

Brands that are effective at using social media reveal the secrets behind their success. In the Social Skills video series,...

YouTube is testing a shopping experience in YouTube Shorts and affiliate marketing program is coming in 2023.