One of the biggest concerns for marketers is how the introduction of generative AI into search engines will affect search engine optimization and whether search ads will function as expected in the future.
Bing Chatbot Experience
Microsoft is in early testing with its new Bing chatbot experience, which will allow paid links within AI-generated responses to search results, along with contextual pop-ups around relevant queries.
Ads will also be bigger and more prominent than regular search ads but come with a level of risk. The waitlist for the new chatbot experience is well into the millions, and it could represent a significant new opportunity for the tech giant.
The evolution of Bing chat throughout 2023 will likely provide more indicators of this.
