WPP and IBM Partner to Transform B2B Marketing with AI-Powered Solution
WPP and IBM have announced a groundbreaking business-to-business (B2B) marketing solution powered by IBM's AI and data platform watsonx.
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Tag: WPP
WPP Combines Wunderman Thompson And VMLY&R To Form VML
In a significant restructuring move, advertising giant WPP revealed the merger of its major creative agencies, Wunderman Thompson and VMLY&R, ...
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Amazon’s Ad Space Transforms With GroupM’s Creator-Driven Content
GroupM, the media investment division of WPP, has sealed a global partnership with Amazon Ads, bringing a new dimension to ...
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World’s Largest Ad Agency Embraces AI With Support From Nvidia
WPP and Nvidia have teamed up to create ads using generative AI. This collaboration combines the expertise of the largest ...
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Twitter Regains Confidence Of Biggest Ad Buyer
Now that Linda Yaccarino, Twitter CEO, the world's largest ad agency no longer views Twitter as a "high risk" platform ...
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WPP Reports That Brands Still Invest In Advertising
WPP, a British advertising agency owning GroupM, Grey and Ogilvy, has predicted stronger advertising growth for 2023 thanks to signs ...
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