MARKETING

According to research by travel marketing firm Sojern, nearly 61% of hotel companies have implemented a first-party data strategy, and...

The Advertiser Friendly Guidelines, which specify what material can be monetized in the app, have been updated by YouTube.

One of the biggest marketing campaigns for the streaming service this year, Spotify Wrapped, is a gift that keeps on...

Customers are adopting hybrid shopping more and more, which combines in-store visits with online technologies that streamline the purchasing process.

In an effort to better connect brands with promotional support, TikTok has released a revamped version of its "Marketing Partners"...

TikTok is providing businesses with more tools to help them understand their audiences and how to serve customers more efficiently.

As a business enters a recession, marketing faces a perfect storm. Teams must demonstrate their ability to grow even closer...

General Motors is expanding beyond traditional advertising with a new focus on social media.

Brands that are effective at using social media reveal the secrets behind their success. In the Social Skills video series,...

YouTube is testing a shopping experience in YouTube Shorts and affiliate marketing program is coming in 2023.