Tag: Advertising

On the contrary, advertisers keep pouring money into the short-form video app even as they cut back elsewhere, such as ...

System1 reports that McDonald's new campaign has a high rate of brand awareness and short-term sales potential, winning over marketers ...

Google demonstrate how marketers can use Display & Video 360 to combine their media and optimize productivity and marketing budget ...

Microsoft is now reaching 33 more countries in the Middle East and Africa region (MENA) to help penetrate those markets ...

Media buyers say a shift in advertising spending is moving towards TikTok and away from Google, Meta, Snap and Twitter.

TripleLift a world leader in programmatic advertisement has partnered with Cinedigm a digital media and streaming company to offer In-Show ...

HUAWEI Ads platform will now be known as Petal Ads. The company has been working closely with industry elites of ...

Warner Bros, TelevisaUnivision, Fox, Paramount, and NBCUniversal launched a Joint Industry Committee (JIC) to bring cutting-edge audience metrics technology.

The introduction of a whole new ads system by Meta to guarantee fair ad distribution across all relevant demographics.

Unauthorized data collection from iPhone users for ad targeting was deemed illegal by a French regulator. Apple was fined €8 ...