Tag: Advertising

In an effort to protect the public, the government has decided to tighten down on "stealth marketing," the practice of ...

Viewers assume the show is a promotional vehicle for McDonald's McBaguette, a French bread product because Netflix is a master ...

To appeal to a broader audience, the whiskey company collaborated with the comedian Lilly Singh to create a series of ...

Initial reports indicate that Netflix's ad-supported subscription plan is struggling to gain traction. 10%  or less of new subscribers in the United ...

Recent testing with 31 advertisers showed that Advantage+ shopping campaigns boosted CPA by 17% and ROAS by 32% compared to ...

Successful recent marketing campaigns have included QR codes, from Dunzo to Bajaj Auto. PepsiCo, Oyo, and Cadbury Celebrations are just ...

The UK is preparing to launch a massive new streaming service with an Ad-supported model, which is sure to compete ...

Twitter is considering a policy change that would require some users to agree to data sharing or lose access to ...

On Tuesday, December 6th, GE became the first advertiser in The New York Times' 171-year history to take up the ...

Heineken used attention-based measurement for the first time in a globally tested campaign and saw better-than-expected results.